Consumers are Interested in Fiber

One third of US shoppers increased their use of fiber in the past two years


Consumer recognition of fiber function:

Role in bowel movements* . . . . . . . . . . . . . . . . . . . . . . . . . . . 90%

Improved energy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 83%

Prevention of heart disease . . . . . . . . . . . . . . . . . . . . . . . . . 77%

To prevent cancer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 71%

To control weight . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 70%

Prevention of diabetes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43%

*Mostly related to insoluable fiber Gallup, /WFC, 2001, Food Tech, April 2002



Obesity, High Blood Cholesterol, Glucose Intolerance,
Insulin Resistance, Diabetes Mellitus, Hypertension

It is important to realize that these factors cause early coronary artery (heart) disease.
America's #1 Killer!


THE SPECTRUM OF SYNDROME X

Imagine the X with four corners of obesity, glucose intolerance, high blood cholesterol and high blood pressure. Each of these disorders can be present in variable combinations with variable severity (mild, moderate or severe).



Elegant research has revealed that soluble fiber contains activity to lower blood cholesterol, help balance blood glucose and aid in weight control. FiberWater nutritionally promotes a healthy blood glucose and cholesterol level and to act as an adjunct to diet and lifestyle change to control weight. These actions of this unique, patented, FiberWater, impact the cardinal features of Syndrome X.



The Overt Benefits of Soluble Fiber

•  Reduces risk of colon cancer
•  Escorts cholesterol and triglycerides out of the body
•  Stimulates pancreatic enzyme activity
•  Slows glucose absorption thus stabilizing blood glucose levels by slowing the conversion of carbohydrates into sugar, creating a physical barrier between carbohydrates and the digestive enzymes that break them down
•  Aids in weight loss by providing a feeling of fullness
•  Reduces calorie absorption
•  May ease Irritable Bowel Syndrome (IBS)
•  Enhances the absorption of bile acids and salts
•  May aid in the prevention of some metabolic diseases
•  Assists in the elimination of sluggish bowel and constipation
•  May lower blood pressure, help decrease allergic response, and provide relief in inflammatory conditions
•  Important for the respiration of vital organs in transporting oxygen into the blood stream, cells, tissue and organs
•  Helps to maintain resilience and lubrication of the cells by binding with protein and cholesterol to form living membranes that hold body cells together


LINKS

American Dietetic Association

Health Benefits of Fiber

Facts on Fiber

Fiber Fixations

Consumers Want Foods For Prevention

1712 So. Barrington Suite 4 | Los Angeles, CA 90025 | Email: sjs@fiberwater.com | phone: 310.979.7101 fax: 310.979.7103