The Exploding Bottled Water Industry


FiberWater is poised to compete globally
in this Multi-Billion Dollar Industry

Those who will benefit from this growing industry will be those who have a big enough vision to recognize consumers' needs, and have the ability to provide those needs in a convenient, simple and cost effective manor.

The bottled water industry exists because tap water is no longer a reliable source of drinking water. Chemicals and other contaminants found in tap water created enough concern in consumers that it created a wave of change in water consumption throughout the world. This simple change in consumer awareness gave birth to the entire bottled water industry.

We are entering an age in which people are becoming more aware of their health, which is reflected in the buying behavior of consumers.

Each dollar spent is a statement supporting consumers wants and needs. There are 7.7 billion statements supporting the need for bottled water in the year 2002 (and those are just in the United States). This shows that safe bottled water is not a trend. It is a necessity.

Internationally, the bottled water industry is in its infancy, but growing fast

Latin America
has seen a 90% increase in bottled water sales between the years of 1997-2002. Bottled water has out-performed the soda industry in the regions.

Asia and the Middle East
have sold 43 billion liters of bottled water in 2002. This is thirty percent of the world's global bottled water market.

India
has sold $250 million dollars in bottled water. Now their bottled water industry is growing at a rate of 70%-100% annually.


FiberWater supports consumers' need for pure safe water, while also providing all the recognized health benefits of soluble fiber.

FiberWater, and only FiberWater, combines simultaneously pure water to live and fiber to live healthier.

Fiber Water is the only water composition containing pure safe water and soluble fiber in a formula that does not change consumers' bottled water-drinking habits.

FiberWater looks and "Tastes just like Water!"™



The links below are critical in understanding the industry's potential

Bottled Water Industry   |   Market Trends   |   Consumers & Fiber   |   HOT OFF THE PRESS



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